❰Reading❯ ➷ Quench Your Own Thirst Author Jim Koch – Motyourdrive.co.uk



10 thoughts on “Quench Your Own Thirst

  1. says:

    This is the best book I ve read about starting a brewery and I ve read a few of them I had forgotten about Samuel Adams as being a major part of the craft beer movement I found this book in the business section of the used book store and that s where it belongs I like Jim Koch s philosophy about business and his attitude toward labor and career fulfillment This is a guy I d like to work for and have a beer with I ve never read a beer book that had recommendations about other books to check out, and not just about beer, but about life and philosophy and how to think critically and to go against the grain Truly enjoyed this book and it makes me want to go drink a Sam Adams beer


  2. says:

    Whatever you do, don t quench someone else s thirst Quench your own Jim KochIf you are looking for a go for it storyRead this book Passion, heart, fear of failure, success, teamwork, growth, potential, dreams, vision and the craft of loving your employees.then this is a must read See where your vision can take you and others when the pursuit of money is secondary to the pursuit of perusing your dreams Sam Adams it s a household name.


  3. says:

    Two of my favorite topics beer and business An incredibly interesting book as Jim Koch shares stories from along his journey as he went from a startup to one of the largest businesses in the craft beer market I couldn t put this book down.


  4. says:

    Turned into one of my favorite business biographies of the year.


  5. says:

    MASHING Combine milled grain with hot water, and you get a thick mixture a mash that resembles porridge Heating this mash will break down complex carbohydrates into simpler sugars The sugars will later be turned into alcohol during the fermentation process The magic of brewing thus doesn t just happen you need to create the right conditions first by making just the right mash BOILING AND COOLING Once you have created a sweet mash, you separate the liquid from the grain and leave the grain behind This liquid, the wort, is then pumped to the brew kettle, where it is mixed with hops and brought to a boil to bring together the ingredients You send it through a whirlpool to remove the spent hops and coagulated proteins from the malt Then you cool it The cooling is vital, because if the liquid is too hot, yeast will die Like a company in the process of starting up, wort is simple potential The flavors of the finished beer have not yet formed, and you have no idea whether what you re making will be worth drinking But you can t wait to find out FERMENTING When the wort is cool, add the yeast Give these tiny organisms time to break down the sugars in the wort into carbon dioxide and alcohol Fermentation is magical and mysterious, just like the growth of a start up We may understand about strategy, operations, finance, or sales, but who ultimately knows by what alchemy a successful company is made MATURATION When the fermentation is finished, you might be tempted to take a sip Not so fast the beer still isn t ready It needs to sit for a period of time from a few days to a few months and be kept cool This conditioning phase allows for the deep, rich flavors to develop Patience is a virtue in brewing, and in business, too If you stay in the game and give your business time to mature, you ll find that the reward is far beyond what you ever anticipated PACKAGING Cans, bottles, kegs there are many ways to present the finished beer to drinkers The key is to do it in such a way as to protect what you ve brewed, holding the ravages of time at bay for at least a little while until the beer can be enjoyed To preserve a company you ve built, you must develop new processes to do what you ve always done, but to do it even better And you must stay forever close to the spirit and love that got you started in the first place I love watching it come out of the tap I love the thick, muffled sound of the liquid cascading into the glass There s this alchemy of physics, chemistry, and mathematics the dynamics of bubbles and aromas As I look at the glass, I notice a slight, veil like haze in the liquid comprised of proteins from the malt The color is amber, with overtones of golds and reds, almost like looking into a candle flame The aroma is slightly floral, sometimes a dab of red fruit like cherry or raspberry That first sip wakes up my palate, leading to a three or four second parade of the body and sweetness from the malt, followed by spiciness and nuanced bitterness from the hops not sweet like white sugar, but like caramel, biscuit, toffee, with just a slight roasted note And then that noble hop aroma and taste with pine, grapefruit, and softer fruits like orange and tangerine, followed by a lingering bitterness at the end that brewers call the hop signature of beer The difference between marketing and sales is the difference between masturbation and sex I think I heard a couple of gasps Good I wanted people s attention So I kept going One you can do all by yourself in a dark room and fool yourself into thinking you re accomplishing something The other requires real human skills and all the fury and muck and mire of real human to human contact On String Theory The waste became a habit and part of the group culture On the other hand, when I didn t pass out enough string, people in my group used it much carefully They even picked up pieces of string left behind by earlier groups and tied them together They devised new solutions to minimize their use of string, and best of all, they shared string with others so that no one had too much or too little This taught me that culture and values can substitute for money and resources And a small company with great culture and values can beat much bigger companies that are flush with money and resources It s the strength of the weak.Even today, when people come to me proposing new initiatives or capital investments, I always ask, Is that a nice to have or a need to have Competing against gigantic companies, we don t have the luxury of carrying nice to haves Nor can we afford the distraction that comes with excess spending Extra offices, departments, equipment, personnel All these eat up resources and prevent people from paying attention to the aspects of our business that really do add value When was the last time you looked for something at home and had trouble finding it because you had too much other stuff in the way The same thing happens at companies You don t understand my business I have the best prices and expensive rent, but I still make money than my competition Young man, I don t make my money when I sell the goods, I make my profit when I buy the goods That seventy five cents is my profit.


  6. says:

    Don t procrastinate by playing company , go out and get the sales.


  7. says:

    Full disclosure, I m not a fan of business books or memoirs I read this book as part of the 2019 Read Harder Challenge I needed to read a business book, and enjoy the fine alcoholic beverages made by Boston Brewing Company, so I figured I d pick up Jim Koch s book Aside from an enjoyment of craft beer, I found it very hard get engaged with this book I did really enjoy learning the history of the Brewing Company Yet I found most of the business advice to be quite pandering, and not very inspiring A lot of the business advice offered in this book seems like either common sense or tips anyone could garner from a short google search I liked the beer centered metaphors connecting business ideals and beer brewing at the beginning of each section, but found most of the other metaphors rather clumsy and forced It s also hard to feel inspired by Jim Koch s experience Yes it s great that he started a successful brewery and spearheaded the craft beer movement Yet the guy went to Harvard choosing to drop out of a grad program to lead wilderness hikes then worked for a consulting firm whose clientele included millionaires and fortune 500 companies Even before starting his company the guy had hobnobbed with senators and celebrities Given his opportunities, Mr Koch would have lived a successful life even if his company had failed His journey to successful founder and early CEO of a major company doesn t seem like it relates well to the majority of people who would be interested in starting a small business of their own.His enthusiasm for his craft leaps from the page and makes me want to drink beer But his experience with, and the advice he gives on, business leave a lot to be desired If you love craft beer then I highly recommend this book If you re looking for advice to start your own business there are assuredly better books on that subject than this one out there.


  8. says:

    I listened to the audio book version, which was read by the author Jim Koch takes the reader on a journey of missteps and successes throughout the 30 year history of the Boston Beer Company He provides plenty of actionable insights, while also sharing anecdotes that demonstrate the challenges involved in getting a start up off the ground Koch learned a lot as he bootstrapped his company to become the brewery it is today As part of the origin story, Koch recounted several times where he ostensibly looked out for the little guy, whether it be a small bar owner or his Sam Adams beer drinkers Though I can t help but feel he s not nearly as concerned now with advocating for smaller craft brewers just my impression I especially appreciated the credit he gave to his business partner, Rhonda, throughout the book, and to others who helped him along the way Overall, Quench Your Thirst is a worthwhile read and a nice look at the history of a company that helped to launch the modern day craft beer movement.


  9. says:

    Very enjoyable reading with many short chapters It is thoughtful for the author to tell the stories structured to the different part of brewing process, although this means not everything is in chronological order.It is candid the way the author has to share the bad decisions he made along the way, and admittedly being able to luck out bruised, yet still surviving.To hear how they corroborate with many other smaller companies and even share their expertise and the raw materials are virtually unheard of It may be a case of too good to be true, but this showed the kind of principled and may be authoritative way, the kind of traits that is usually present among self made entrepreneurs, but this time in a very positive way.Last and not least, this book certainly makes me want to try Sam Adams and appreciate why Germany and some other European countries has been so good in doing them.


  10. says:

    Jim Koch s book Quench Your Own Thirst is mostly a business book, but it s far interesting than the typical book about how to run a better business Koch draws upon his experience in founding Boston Beer Company, the maker of Samuel Adams beer, to craft a book that s also an engaging memoir of turning his passion for good beer into a multi million dollar company Each business lesson draws on a story from when he was starting or growing his business, and it s a fascinating journey to see just how the company grew into what it is today Quench Your Own Thirst is also likely to attract beer enthusiasts, as Koch takes us behind the curtain of the beer industry, describing the beer culture of the 1980s, when no one thought a small scale brewing business could succeed Of course, best of all is that Koch turns out to be a great storyteller, relating some truly funny tales from the early period of the company Brady


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Quench Your Own Thirst download Quench Your Own Thirst , read online Quench Your Own Thirst , kindle ebook Quench Your Own Thirst , Quench Your Own Thirst f1ac8a3bfd7e Founder Of The Boston Beer Company, Brewer Of Samuel Adams Boston Lager, And A Key Catalyst Of The American Craft Beer Revolution, Jim Koch Offers His Unique Perspective When It Comes To Business, Beer, And Turning Your Passion Into A Successful Company Or CareerIn , It Looked Like An Unwinnable David And Goliath Struggle One Guy Against The Mammoth American Beer Industry When Others Scoffed At Jim Koch S Plan To Leave His Consulting Job And Start A Brewery That Would Challenge American Palates, He Chose A Nineteenth Century Family Recipe And Launched Samuel Adams Now One Of America S Leading Craft Breweries, Samuel Adams Has Redefined The Way Americans Think About Beer And Helped Spur A Craft Beer RevolutionIn Quench Your Own Thirst, Koch Offers Unprecedented Insights Into The Whirlwind Ride From Scrappy Start Up To Thriving Public Company His Innovative Business Model And Refreshingly Frank Stories Offer Counterintuitive Lessons That You Can Apply To Business And To LifeKoch Covers Everything From Finding Your Own Yoda To His Theory On How A Piece Of String Can Teach You The Most Important Lesson You Ll Ever Learn About Business He Also Has Surprising Advice On Sales, Marketing, Hiring, And Company Culture Koch S Anecdotes, Quirky Musings, And Bits Of Wisdom Go Far Beyond Brewing A Fun, Engaging Guide For Building A Career Or Launching A Successful Business Based On Your Passions, Quench Your Own Thirst Is The Key To The Ultimate Dream Being Successful While Doing What You Love