[PDF / Epub] ☃ Buyology: Truth and Lies About Why We Buy and the New Science of Desire By Martin Lindstrom – Motyourdrive.co.uk

10 thoughts on “Buyology: Truth and Lies About Why We Buy and the New Science of Desire

  1. says:

    Summation Lindstrom gets all excited about doing brain scans on consumers as they view advertisements and products.Strike 1 Lindstrom seems to think that technology all technology is neutral His example is that hammers can do nasty things but there is no need to outlaw, restrict or ban hammers Fine, I agree As long as we are talking about hammers, that is.But when discussing companies doing fMRI scans on potential consumers to get at their instinctual, pre rational impressions of advertisements and products, the BS meter goes off this is not neutral technology In Jerry Mander s In The Absence of the Sacred, he makes quick work of the fallacy of neutral technology In short, all one has to do is ask a few questions to determine if any given technology is neutral or not Who has access to this technology Who will be able to control the use of this technology Will the control be primarily democratic or will it require bureaucratic, centralized organizations to manage it Who will primarily benefit from the use of this technology And mainly, who can afford it The answers to such questions should show pretty readily if a technology can honestly be considered neutral or not.I don t know about y all but I can t drop 7,000,000 for an fMRI machine but I m damn sure that ConAgra, Phillip Morris, and GE can afford it and subsequently profit from it Neutral, my ass.Strike 2 Dear Mr Lindstrom, when writing about your groundbreaking new experiments that delve into the inner workings of consumer behavior, please refrain from starting each chapter with the equivalent of the following I am now going to blow your mind with the most brilliant, coolest, most insightful bit of research ever If it truly is all of those things, you really don t have to overtly try to convince me Jeez, I have to tell a marketer this Strike 2.5 Lindstrom fails to point out that even if marketing agencies have access to our innermost motivations, humans are not automatons that have to respond directly to the reptilian portion of our brains Granted, it is extremely difficult to be aware of the drive behind our consumeristic urges, but for that I would point readers to Hooked Buddhist Writings on Greed Desire and the Urge to Consume In fact, if anyone is interested in why people buy crappy products they don t need with money they don t have, start with Hooked and leave Lindstrom to his chest thumping.One redeeming feature of the book Lindstrom does a nice job of showing how effective various advertising strategies are Product placement in movies and television Unless the product is essential to the plot, folks just don t remember it I found his discussion of the ban on tobacco advertising and how tobacco companies have had to get really creative in their marketing to be pretty interesting It turns out that subliminal advertising works really well for well known, established brands like Camel, Marlboro, etc But overall, these nuggets weren t worth the effort of sifting through the rest of the rubbish.

  2. says:

    What did I think that teasing little prompt to write a review Lindstrom s book reads like a piece of fiction If you can wade through the overblown prose read author s sense of self importance, borrowed deux ex machina and cliff hanger endings to various chapters, all of which fizzle out along the way , Lindstrom actually has some sound advice for consumers If you value your purchasing sovereignty, read this book and borrow it from the library, so as to avoid buying into Lindstrom s hype Marketeers are already implementing some of the ideas in this book, rightly or wrongly and not considering the ethics and the funding of the research Lindstrom undertook.How does a brand smell Taste Feel Look like Sound And specifically, given the demographic in which you, as the customer, most likely fit, which representation of these characterisics should a brand product have in order to engage your impulse buy mechanism Ultimately, if you can determine what it is that drives you to purchase something, you re better protected against mindless consumerism It might have not been the point Lindstrom wanted to make, but that s certainly the message I took from the book Buyer beware.

  3. says:

    Likely interesting ideas completely subsumed by self aggrandizement and shitty writing This book is structured pretty much like an episode of America s Next Top Model recap of previous episode glamor shots of author two minutes of what you ll see next commercial break recap of what we just told you you re about to see sixty seconds of actual content review of what you ve just seen coming up next wash rinse repeat Tyra wears a jumpsuit, and Andre Leon Talley wears a muumuu with a face on it Everyone s brains are ugly pretty Remember, you re there to sell clothes, not just look pretty Did not finish.

  4. says:

    Under normal circumstances I wouldn t even review this book because a it was awful, and b I wanted to throttle the smug little billionaire consultant of an author three times a chapter, and why would I revisit that in a review But this is the first book I ve legitimately read, start to finish, since starting my crazy new jobs, and I guess that merits some words.Words like ugh And That s not how foreshadowing works This is nonfiction Honestly this might have been a great 4 page article the self satisfied neuroscientists who write for Wired are able to keep my attention for that long without a significant rage reaction from this reader But there was no reason for 200 pages to explain the results of three studies Branding is about emotion Brains have mirror neurons MRIs prove people are deeply unaware of their own preferences and habits, making this guy s method of brand testing much effective than decades old, pencil based focus groups and such.None of those are bad things to know I guess, but this book wasn t even good enough to get my blood boiling about those effing corporate bastards with all the money to throw around to do huge studies to control our unconscious minds And that s one of the easiest things to get me fired up about Mostly there was stating the obvious, then restating it with examples because the assumed reader was too stupid to get it the first time, followed by a cap on each chapter describing what we d learn in the next This isn t Dickens, dude, you re not serialized Segue like a grown up.Oh and in case you missed it, Martin Lindstrom is very important He makes a lot of money and his opinions are highly regarded in his field He also finds himself to be rakishly handsome and clever Do Not Read.

  5. says:

    I normally love books about consumer psychology but I stopped reading before the end of the first chapter From the first page, the author seems interested in convincing you how important he is than in conveying any substantive information By page 16, I didn t care enough about the subject to keep going.

  6. says:

    Given my enthusiasm for Oliver Sacks and some of Malcolm Gladwell s writings, one might presume Buyology would be the perfect blend of the two worlds One would be mistaken.This book, although a worthwhile read, suffers from an overinflated sense of self importance Consider how Gladwell can say obvious things in such a low key way that you take time to consider his arguments fully This careful subtlety is lost on Lindstrom, who continually injects the book with references to his own importance as a consultant He also regularly inflates the actual novelty of the research he is reporting on, referring to it as the largest neuroscientific marketing research effort ever conducted Such superlatives belie the basic science and make much of this book feel like puffery.Which is a shame because the content, stripped of the puffery and exaggeration, is interesting and scientifically valid In the hands of a less self promotional author, the same material might have soared beyond the business shelves of the bookstore to attract the general reader I recommend the book to people patient enough to sit through the stories of how busy Lindstrom is flying around the world to meet with big name client because at the core of the book lie several interesting nuggets that reveal how the connection between what we think and how we act is not as strong as we would assume.

  7. says:

    There are some crazy techniques being used in marketing and they will only get crazier, intrusive and subtly manipulative thanks to guys like Martin Lindstrom He seems a little conflicted about what he does on one hand he tries to come off as a consumer advocate, exposing marketing tricks so we can be aware of them, on the other he actively employs the same techniques in the companies he works with He had me going back and forth about whether he is the good guy or the bad guy Either way, the book is somewhat of an eye opener to the work being done to perfect advertising techniques that are effective despite what consumers think works, and instead basing them on what brain scans show actually works often two completely different things I m only rating it 3 stars because the first 30 or 40 pages were full of repetitive hyperbole building up Lindstrom s research techniques and unprecedented large study group size and generally amazing work only to to be followed by much less than revolutionary results throughout the rest of the book It s an interesting read, but definitely not as groundbreaking as it s made to sound in the first few chapters.

  8. says:

    Why oh why do we buy Martin Lindstrom s Buyology Truth and Lies About Why We Buy and the New Science of Desire goes a long way in answering that question Lindstrom explains the methods and mechanics used to judge our true buying tendencies A brief history on past failed practices to elicit this information, as well as the current and apparently successful techniques, are discussed prior to the meat of the book, which is mainly about how our brains react to stimulus and how advertisers are tapping into that knowledge, for better or worse I don t like marketing and advertising, but I love learning how our brains work, and so I enjoyed much of what Buyology had to offereven the embarrassing parts wherein I discovered I ve been duped right along with millions of others into purchasing certain items because of a clever ad The useful and uselessness of company logos, the smashableness of products, historic examples of product failure and success, all of these interesting topics were written in an intriguing, entertaining and engaging manner.

  9. says:

    This was absolutely the WORST book I ve ever read The guy has no idea what he is talking about and brags about his job and success throughout the book.He claims that mirror neurons are responsible for our buying behaviour There is no scientific evidence for this, and his scientific methods are sketchy, bordering illegal I just skimmed most of it because it was SO bad.

  10. says:

    Every now and then, I try to find a marketing advertising book which I can use in my profession Unfortunately, I always end up finding books in e advertising and other online marketing activities which somehow gets outdated with every technological development I must say, Buy ology saved me from finding harder in business section at bookstores After Martin Lindstrom s visit in the Philippines for his talk, I immediately bought my copy and finished reading it I was not disappointed.I basically bought the book not to know the truth and lies about why we buy but to know how to lie and create truth to manipulate the consumer s behavior Being a marketer, I must get inside the consumer s brain.Buyology offers a different approach in discovering the truth and lies about why we buy Unlike the usual written research and survey, Lindstrom focused on neuromarketing study, whereas he utilized MRI technology to perform brain scans on his subjects to understand their brain activities Lindstrom uncovered the brain s reactions to advertisements and other marketing initiatives He studied the brain s response and how it perceives product placements, subliminal messages, superstitions, religion, and even sex in advertising, and among others By understanding the primary factors, which affects the brain activities, and eventually consumers buying behavior, advertisers and marketers will be able to fully utilize media and improve their marketing initiatives I find the book interesting, especially his marketing insights and inputs Though I can t fully grasp the whole process of neuromarketing, since I am not a neuroscientist, the marketing part is useful for me I am surprised with the results of his research, and it s good to take into consideration the possible effects of advertising strategies to consumers This book also helped in understanding my own buying behavior It helps to understand how other companies tried to manipulate my buying habit, so I won t get into unnecessary purchases in the future.

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Buyology: Truth and Lies About Why We Buy and the New Science of Desire summary pdf Buyology: Truth and Lies About Why We Buy and the New Science of Desire, summary chapter 2 Buyology: Truth and Lies About Why We Buy and the New Science of Desire, sparknotes Buyology: Truth and Lies About Why We Buy and the New Science of Desire, Buyology: Truth and Lies About Why We Buy and the New Science of Desire dc31948 How Much Do We Know About Why We Buy What Truly Influences Our Decisions In Today S Message Cluttered World An Eye Grabbing Advertisement, A Catchy Slogan, An Infectious Jingle Or Do Our Buying Decisions Take Place Below The Surface, So Deep Within Our Subconscious Minds, We Re Barely Aware Of Them In BUYOLOGY, Lindstrom Presents The Astonishing Findings From His Groundbreaking, Three Year, Seven Million Dollar Neuromarketing Study, A Cutting Edge Experiment That Peered Inside The Brains Of , Volunteers From All Around The World As They Encountered Various Ads, Logos, Commercials, Brands, And Products His Startling Results Shatter Much Of What We Have Long Believed About What Seduces Our Interest And Drives Us To Buy Among His Finding Gruesome Health Warnings On Cigarette Packages Not Only Fail To Discourage Smoking, They Actually Make Smokers Want To Light Up Despite Government Bans, Subliminal Advertising Still Surrounds Us From Bars To Highway Billboards To Supermarket Shelves Cool Brands, Like IPods Trigger Our Mating Instincts Other Senses Smell, Touch, And Sound Are So Powerful, They Physically Arouse Us When We See A Product Sex Doesn T Sell In Many Cases, People In Skimpy Clothing And Suggestive Poses Not Only Fail To Persuade Us To Buy Products They Often Turn Us AwayCompanies Routinetly Copy From The World Of Religion And Create Rituals Like Drinking A Corona With A Lime To Capture Our Hard Earned Dollars Filled With Entertaining Inside Stories About How We Respond To Such Well Known Brands As Marlboro, Nokia, Calvin Klein, Ford, And American Idol, BUYOLOGY Is A Fascinating And Shocking Journey Into The Mind Of Today S Consumer That Will Captivate Anyone Who S Been Seduced Or Turned Off By Marketers Relentless Attempts To Win Our Loyalty, Our Money, And Our Minds Includes A Foreword By Paco Underhill

  • Hardcover
  • 304 pages
  • Buyology: Truth and Lies About Why We Buy and the New Science of Desire
  • Martin Lindstrom
  • English
  • 11 July 2019
  • 9780385523882

About the Author: Martin Lindstrom

Martin Lindstrom born 1970 is the author of the bestseller Buyology Truth and Lies About Why We Buy Doubleday Business, division of Random House Lindstrom is also a public speaker and the founder of a number of organizations including Buyology Inc Prior to founding his consultancy, Lindstrom was working as an advertising agency executive at BBDO TIME magazine named Lindstrom as one of the